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About Us
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Our Work
Our Work
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407 villages covered
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Knowledge Center
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Dialogue
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Outreach for
Development

*Our work aligns with the United Nations' Sustainable Development Goals.

Outreach for Development

Outreach for Development initiatives facilitate participation and positive social change in rural communities by creating awareness and sharing knowledge. The program employs a well-balanced rural community media mix including a rural community radio station (CR Connect), social media, and other print, visual and interactive formats to strengthen and promote opinions favorable to the attainment of rural development goals. Reliable and timely information is shared in an easy-to-understand manner to stimulate dialogue and engagement that positively influence behavior changes. By providing a platform to grassroots communities to voice their views, people are encouraged to identify important issues affecting their lives and to work together to resolve them. Last-mile outreach activities bridge the large information divide and accelerate social change by bringing local voices and their concerns to the forefront.

The Need
WASH (WATER AND SANITATION PROVISIONS) IN SCHOOLS
CAPACITY BUILDING OF SCHOOL MANAGEMENT COMMITTEES
digital and life skills awareness
SCHOOL TRANSFORMATION

Watch our work on “Outreach for Development”

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Our Work

THE NEED

For the socioeconomic development of any society, including rural development in India, access to reliable information is critical, guiding participation and decision-making, and enabling communities to recognize and address development issues that affect them the most. Such access to reliable and timely information remains a challenge in rural India. While new information is generated at a rapid rate, low literacy levels, language diversities, and the poor reach of the mainstream media in rural development limit the spread of this information.

Community Radio Outreach

Rural community radios promote civic participation by providing a platform of expression to communities to learn, discuss, and debate important local issues, and ascertain the accuracy of information. Radio is an effective rural community media tool that spans large distances and reaches a sizeable listenership, both literate and otherwise.

In 2012, with support from the GoI Ministry of Agriculture, S M Sehgal Foundation launched a rural community radio station: CR Connect (earlier known as Alfaz-e-Mewat.) Tuned in at 107.8 MHz, the station is location in Nuh district of Haryana, India; one of many aspirational districts in India. Staffed by members of the local community, CR Connect broadcasts thirteen hours every day of the week, bringing important messages in the local language on agricultural practices and techniques, water issues, nutrition, women and child health, as well as other pertinent social and cultural issues, to households across 225 villages. Vital programming that is relevant to other parts of rural India are shared across the wider community radio network across India.

Listen to our podcast on Spotify

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Live audio streaming of Community Radio Connect FM 107.8

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Educational Entertainment Outreach

The Outreach for Development team designs and disseminates messages on social development themes to educate and engage assorted stakeholders in a fun and entertaining way. Tools such as audiovisual stories, street theater, posters, interactive games, and wall art, among others, capture the attention of people and create social consciousness. The team publishes training materials, including leaflets, manuals, for later reference and awareness generation. Furthermore, the team creates and shares programs with radio stations in other regions.

The Outreach for Development helps conceptualize BaLA (building as learning aid) paintings as fun teaching aids for schoolchildren so that the walls talk to children, leading to enhanced learning under the foundation’s Transform Lives one school at a time program.

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Video Conferencing and New Media Outreach

S M Sehgal Foundation’s rural community media plan integrates new media to ensure that any gaps in the flow of information are filled with reliable content. Community and local authorities are connected through video conferencing to deliberate on concerns of rural communities and to document development activities and social change at the grassroots.

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Tune IN

CR Connect 107.8

Community Radio Connect 107.8

Listen to live stream of community radio broadcast

(8:00 am-1:00 pm and 3:00 pm-11:00 pm IST) Click here to listen live streaming

Listen to our podcast I-Radio Live

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FAQs

What is the entertainment education approach?

The entertainment-education approach is a way to educate people using entertainment, like TV shows or radio programs, to share important messages and information in an engaging and enjoyable way.

What are the topics of rural outreach?

Rural outreach topics cover various aspects like healthcare, education, agriculture, and government schemes. These topics aim to improve the lives of people in rural areas by providing valuable knowledge and resources.

Why is information dissemination important in rural areas?

Information dissemination is vital in rural areas because it helps people become aware of essential services, opportunities, and government initiatives. It empowers them to make informed decisions and improve their quality of life.

How can outreach help in rural development?

Outreach can contribute to rural development by spreading knowledge, connecting people with resources, and promoting sustainable practices. It can enhance healthcare, education, and economic opportunities, ultimately leading to better living conditions in rural communities.